The Quarantined

Music in the Digital Era

Part One: The Echo Chamber

I’m not here, playing to win a popularity contest by trying to reflect reality and truth in music, am I? Because if I did, what inevitable failure I might endure if I joined that dirty ditch…

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Part 2: A Dead horse in the Ocean

From a broader perspective on content, I see each genre as a wave in The Ocean that is music, all intertwined by the riptide that you can’t see, but it’s still affecting what you perceive the ocean to be, all the same. The entire potential of the music industry is massive, but we are still just riding the waves, crests, ebbs, and floes. Nevermind the trash heap.

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Part 3: Creating the Invisible Monsters

There were some pieces of advice that were universally true that could help me decide the right path in this proverbial trip to Mordor; that is, the business of making music and having it be not ALL about the money- artistic and creative control matters, too. You can find a bunch of direct “how to” articles on a flurry of sites – but the truth is the major labels prefer self starting bands. To become an artist or a band, you need to have a clear and realistic vision. The universal truth of starting anything is to do it yourself. I’m not “signed”, and I don’t want to be; not in the industry today. I can’t tell you how creepy that word makes me feel, now, and glad that I don’t have to buy into that business model made before I was born. I would like to think enough has happened in my lifetime to warrant a change in thinking.

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Part 4- The thin line between crazy and genius

Everybody needs money in this world/system to do anything. So having a band that you plan on being a business, while at the same time not looking at it like a business, while starving, seems like you’re getting sold your bullshit advice by a used car dealer who used to dabble in snake oil salesmanship in clown college. Amazingly Stupid and Destined for Failure. #ASADeFF. The plan of how is just as important as the notes you memorize, if you plan to sell the music you plan to make. After all, we don’t hit the strings and money rolls out from the sound hole like an ATM. But they should make that. The goal is to make music that influences critical thought and is universally enjoyable while being intelligent and versatile as musicians.

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Part 5– The “Shallow Money trench” Analogy

However impossible it may seem…the reason is, you’re not famous enough.

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Part 6 — Pearls, Swine, and the infinity of opinions

To overcome this problem we realized the “real” music industry isn’t anywhere near the bottom rung. Everywhere we played, we met one after another band playing tired cliches with hopes to ride the coattails of a genre fad, and everyone claps because “gotta support the arts!”…even if its shitty, cliched and you hate it? Don’t we want to foster the best because, “where are all the rock bands…”? Remember? Am I the only one who gives a shit about the rules anymore?! Who the hell am I kidding? I’m asking Los Angeles to change for me? Why should I even expect anything at all from the city built on the business of exaggeration?

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Part 7– The artist centric business model

The music industry is corporate and monopolized. Everybody is real nice about telling you to get the fuck out of their forest.

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Part 8 — The Impossible and The Unknown

If you aren’t ready to delve into who you are; to hurt to discover how a sound can change what you think you are, what you are capable of and what you know of the world, then for the love of fucks holy sake stop trying to be a professional musician. Right. Now. We need more people innovating in every part of the industry, so you gotta know your strengths, weaknesses and limits. We don’t need drunk, ego-maniacal ignorami running the show anymore.